👋 I’m Ivana.
I craft

A human observer, a team’s pencil
sharpener, and a Product Designer. Currently I am crafting user experience at Tokopedia.

Recent work

Seller Homepage
A platform for managing day to day seller operations. Show more

Tokopedia Emas
A financial product for online gold saving. Show more

Design is a bridge between what is, and what could be.

I enjoy storytelling and expressing ideas visually. I’m still learning every day to ensure I can deliver right solutions to help other people.

What is?

A better understanding of what is happening now and setting aside our own assumptions is a key.

What if?

Start to generate ideas and delve into possible opportunities/solutions. 

What wows?

While we dwindle the number of concepts to something we can actually manage, we should focus on the wow spot. The concepts that wow will be turned into prototypes and tested with actual users. 

What works?

The feedback we will gather from the users will enable us to iterate and improve our solution.

Let’s connect

I excited to talk with passionate people like you. So, let’s build something together or just say hello to me. I’d love to reply, share & gather insights with you. 🤟


© 2019 Ivana Elisa All Rights Reserved